Judging a Book by Its Cover PDF
By:Nickianne Moody
Published on 2016-12-05 by Routledge
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.
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Book ID of Judging a Book by Its Cover's Books is 3DWoDQAAQBAJ, Book which was written byNickianne Moodyhave ETAG "oB9+qWYmCxs"
Book which was published by Routledge since 2016-12-05 have ISBNs, ISBN 13 Code is 9781351924672 and ISBN 10 Code is 1351924672
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "216 Pages" is Printed at BOOK under CategoryLiterary Criticism
Book was written in en
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