Understanding Women's Magazines PDF
By:Anna Gough-Yates
Published on 2003-08-29 by Routledge
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
This Book was ranked at 16 by Google Books for keyword Publishers.
Book ID of Understanding Women's Magazines's Books is YkSFAgAAQBAJ, Book which was written byAnna Gough-Yateshave ETAG "Xk805N0XLwI"
Book which was published by Routledge since 2003-08-29 have ISBNs, ISBN 13 Code is 9781134606245 and ISBN 10 Code is 1134606249
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "208 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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Download Understanding Women's Magazines PDF
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