New Thinking for 21st Century Publishers PDF
By:Joost Kist
Published on 2008-09-30 by Elsevier
Written by a former vice president of Wolters Kluwer, the leading international publishing group. This authoritative book addresses the compelling question: how will the publishing profession survive and thrive in the 21st century? Publishing companies today find themselves in the midst of a sea change in the nature of the content they create; the modes of its delivery; the converging of content and service; and even in the structure of the publishing industry itself. Today, at the beginning of the 21st century we are witnessing an accelerating change in the transition from traditional printing and printing - and publishing-on-demand to online and wireless delivery of content. One of the questions that will be discussed in this book is whether new electronic publishing technologies can help to structure and organise the publishing industry in this transitional period and assist the book and the other former traditional print publications to find their rightful place in a new dynamic environment. The aim of this books is to provide the reader of a blueprint - a concept for a roadmap - that may guide him or her into the new not so level and even uncharted playing fields of the 21st century. The main themes of the book are: publishing houses have to rethink and reformulate their strategy and tactics in the information chain to recover lost ground and recapture lost positions in the information market; readers and users of information are not all the same but have very different profiles, tastes and behaviour; the value of information can be measured only in the context of the quality of tis content and its enchancements and specific applications in the market. Written by knowledgeable and well-respected international publishing executive in the field Draws on the author's wide-ranging practical experience of major global strategic development and project management in technology within the publishing and information services field Provides practical and realistic guidance and solutions to real-world problems
This Book was ranked at 3 by Google Books for keyword Publishers.
Book ID of New Thinking for 21st Century Publishers's Books is 3K6jAgAAQBAJ, Book which was written byJoost Kisthave ETAG "UGZWw1yKccs"
Book which was published by Elsevier since 2008-09-30 have ISBNs, ISBN 13 Code is 9781780632179 and ISBN 10 Code is 1780632177
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "178 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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